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Put the three case finishes side by side: black, orange and white from one release.

Braun × BEAMS BC02X Alarm Clock Review: 50th Anniversary Colors

The Braun × BEAMS BC02X travel clock marks the retailer's 50th anniversary: a 5.7 cm plastic case, quartz movement, and red, green and yellow hands.

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Braun and BEAMS basically took this familiar travel clock and dressed it up for the occasion. The BC02X marks BEAMS' 50th anniversary — a limited edition that ditches Braun's usual black-and-white thing for three case finishes and a set of primary-color hands that actually pop.

When a German Icon Meets a Tokyo Institution

Put the three case finishes side by side: black, orange and white from one release.
Fig. 1. Three finishes: black, orange, white.
White case in front, black and orange behind — the same dial reads differently on each finish.
Fig. 2. Same dial, different vibe on each finish.
Plain background, white case: the red, green and yellow hands do the identifying.
Fig. 3. White case: colored hands carry the design.
Orange case, pale button — the brightest colorway flips its accent parts to gray.
Fig. 4. Orange case with gray accents.
The orange version reads louder from the side, with gray details standing in for orange ones.
Fig. 5. Orange gets bold when you look at it from the side.

BEAMS started in Harajuku back in 1976 and made its name by knowing what to pick and who to collaborate with. By 2026, they'd been doing this for 50 years — so they called up Braun, a German electronics company that's been around for over a century, to make a limited travel clock. Enter the BC02X.

The thing's compact — 5.7 × 5.7 × 2.7 cm. Plastic shell, quartz movement, runs on a single AA battery. Case comes in white, black, or orange.

Color That Actually Works

Pick black for contrast: the red, green and yellow hands stay legible against it.
Fig. 6. Black background makes the colored hands jump.
On the black version the orange accent sits on the front button and the top slider.
Fig. 7. Black version: orange accents on button and slider.

Here's where it gets interesting. Hour hand is red, minute hand green, second hand yellow — classic Braun move. The alarm hand? That's BEAMS orange, matching the buttons. The dial itself carries both the Braun quartz mark and a "bPr BEAMS" signature, so you know it's a collab without needing some big logo slapped on there.

The orange version takes a different approach — the small parts become pale gray instead, letting the case color be the star.

There's a light button that actually illuminates the dial when you need it, which is handy if you're checking the time in the dark.

Pretty Straightforward to Use

The snooze/light label sits beside the round button, with the slider raised on the top edge.
Fig. 8. Snooze and light button at the upper right.
Set the time and alarm with two knurled knobs, then swap the AA battery through the bottom door.
Fig. 9. Two knobs for time and alarm, battery door below.
The back stays the same in black, with two setting knobs and a battery door.
Fig. 10. Back side: minimal, all business.
Pale gray knobs on the orange back keep the case color as the focus.
Fig. 11. Orange back with gray knobs.

Most controls live on the front. There's a round button for snooze and light, plus a slider along the top edge that matches the design language. Flip it over and you get two knurled knobs — one with a clock icon for setting the time, another with a speaker icon for the alarm — and a battery door at the bottom. Pretty standard stuff, honestly.

The Bottom Line

Braun brings the functional design language it's had since the Dieter Rams days. BEAMS brings an actual appetite for color. The BC02X is where those two worlds collide, and you can see it happening right on the dial.


2 comments
  • Where can I buy it?

     Taylor Brooks

  • The BEAMS official website, or look for a proxy buyer.

     Evan Scott

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